Opening a window to his minimalistic world, Aman Khanna’s design studio Claymen is filled with objects that have their own story behind them. More a ‘visual storyteller’ than a sculptor, Aman Khanna’s series of figurines made from sun-dried clay truly belongs in living spaces of every person who has a ‘less is more’ mantra. “ClaymenContinue reading “Clay men for every minimalist lover”
Author Archives: Ritu Jain
Abaya with a twist
It was at the age of just 20 years that the British- Bangladeshi Saeedah Haque, a London based designer started her own fashion brand that remodelled the traditional Abaya worn by Muslim women into Streetwear. The first ever streetwear abaya brand, this brand doesn’t only support the growing demand for alternative modest fashion but also providesContinue reading “Abaya with a twist”
How minimalism is a path to sustainability
We live in a world that is led by consumerism. We all want to have the latest updated wardrobes, stock up on the latest technology and consume literally everything that’s in trend. Of course, there’s nothing inherently wrong with buying and owning things. Objects have been useful to human, are useful and will continue toContinue reading “How minimalism is a path to sustainability”
Comme des Garçons- Minimalist Pearls
Marking its first foray into fine jewelry, Comme de Garcons , regarded as the world’s most avant-garde fashion house, has created its own distinctive take on the most classical of jewelry items, the pearl necklace. Comme des Garcons, founded by Kawakubo in 1969, is known for its incomparably inventive and nonconformist clothing. Reflective of the brand’sContinue reading “Comme des Garçons- Minimalist Pearls”
LINEN ON ME, Literally.
Are you reading this article on your bed? Or were you dreaming to be in your bed instead of wherever you are at the moment? Whatever it is, we can all agree on one fact that we all absolutely love our beds! The one place that never ever disappoints and the one place that becomesContinue reading “LINEN ON ME, Literally.”
Oscars 2020- Celebrities going minimal with fashion
The biggest night for the Hollywood, The Oscars night, often brings about celebrities best glam up over the top version. With all the shiny gowns, pops of colors , and various statement making jewels that grace the Oscars every year, this year the red carpet was a bit more subdued, with many black looks, some white,Continue reading “Oscars 2020- Celebrities going minimal with fashion”
The rise of minimal packaging
As the world around us becomes increasingly more complex, many business owners are moving towards minimal and green packaging and leaving behind the needless plastic and bulky boxes. The motto of minimalism is “omit needless things.” For consumer packaging, this would entail paring down packaging materials and also paring down the visual aspects of theContinue reading “The rise of minimal packaging”
The androgynous minimalist
Before starting with who an ‘Androgynous Minimalist’ really is, let’s get a grip on what androgynous fashion/clothing means. Androgyny is a combination of feminine and masculine characteristics, a play of sexual ambiguity. A garment that can’t be associated with a certain gender stereotype is considered androgynous. So Androgynous fashion is nothing but the balance betweenContinue reading “The androgynous minimalist”
Minimal bags on the go
Our clothes can say a lot about us – there is no point in denying this. So, just like our clothes can tell a lot about us, so can the bags that we carry. To some, their bags are like a personal statement and not just something that they use to carry their everyday essentialsContinue reading “Minimal bags on the go”
5 Homegrown brands to look out for!
A big word, ‘Minimalism’ encompasses an ideology, an aesthetic and a lifestyle choice. In the fashion world, as is the case with most trends, minimalism has seen a rise and fall, playing an important role in defining the zeitgeist of any particular time period. Considering today’s fashion, the trend of Minimalism is becoming huge amongstContinue reading “5 Homegrown brands to look out for!”
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